Blue and red fruit are rich in antioxidants such as the ones in BB3 due to the presence of vitamin C and polyphenols. The antioxidant power of food –the capacity to resist to oxidation- is expressed in ORAC unity (Oxygen Radical Absorbance Capacity). This value measures the capacity of food to neutralize the lipid peroxyl radical.

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A healthy life and a diet rich in antioxidants contribute to slow the aging process and decrease cancer development. Among the antioxidants, the anthocyanidins contained in BB3, neutralize the instable oxygen molecules which damage the cells and deteriorate the collagen. Aging and malfunctioning blood circulation are often the result of destructive free radicals damage.

The anthocyanidins contained in wild dwarf blueberries and Mont Idaea cowberries from BB3 are a natural antioxidant 20 times more efficient than vitamins A and C.

Anthocyanidins cause the color red and blue of flowers, fruit and berries. They are generally located in the vacuoles of the skin cells which are truly pockets filled with water.

The anthocyanidins contained in BB3 reduce eye fatigue and offer other neutraceutic advantages. USDA and University of Illinois new studies show that consuming wild dwarf blueberry and Mont Idaea cowberries have beneficial effects on health as preventing cancer and slowing down the effects of aging especially on the memory and mobility plane. The researchers attribute these benefic effects to anthocyanidins and to other natural components (phytochimics) present in these fruit

BB3 is a natural preparation and is exempt of any chemical products and is richer in antioxidants than any other product presently sold over-the-counter. According to the study conducted by Dr. Wu’s team from the USDA Arkansas Children Nutrition Center in 2006, the recommended daily intake of anthocyanidins is 12.5 mg. Sold in a 300ml bottle, BB3 will serve a daily dose (3 tea spoons a day- 20 ml) for a period of fifteen days.